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Is Directory Submission Necessary?

By: Gabe

There are some that pontificate that Directory Submission is Not Worth It

First there was the trading of reciprocal links. Then Google found them and began ignoring reciprocal links. After that blogs and wikis began to appear and annoying SPAM made necessary the common usage of the NoFollow tag.

After reciprocal linking came web directories. Today some state that directories are devalued by Google too and that you get nothing for the time and effort one puts into submitting to hundreds of directories.

I've submitted two sites to directories. This doesn't make me an expert but my experience has been basically positive. (In case you are interested I use Directory Submitter.)

My Results of Directory Submission

I maintain a highly technical engineering wiki in a narrow niche. As a result I was being largely ignored by Google in favor of Wikipedia. Subsequently I submitted my website to approximately 350 directories over the course of a few days (10 minutes here, 10 minutes there until it was done).

Subsequent to submitting my site to the directories my PR did not increase but my website was getting crawled much more frequently. This meant my new updates were found by Google's search results in a couple of days.

Shortly most of my articles were appearing in the top ten of the "long tail keywords". My site's topic area is Control Theory and on the first page search returns for that keyword are dominated by Wikipedia, IEEE and universities. There is little chance that I will ever remove them from their high ranking slots for that particular keyword. However, there are unique analysis topics (those "long tail keywords") where those sites have less presence allowing me to be on the first page. It wasn't until a few weeks after I finished directory submissions until I achieved those high ranking slots. Many times with articles that had resided on my site for months.

Alternatively I started a Usenet web portal this previous fall and almost immediately started submitting the portal to directories. This has not been effective. However, the new site is a portal to Usenet postings and likely suffers from duplicate content penalties.

Popular Websites Don't Require Submission; Unknown Websites Do

Obviously, if you maintain a well traveled site having a PR above four then you don't need to bother with directory submission. However, if your site is new or needing inbound, one-way, links then directories still help. Submission to the web directories is free. Software is available to significantly decrease the required time and the links are mostly permanent.

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