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How to Attract Attention to Sales Copy with Power Words

Are you using power words in your web sites and blogs? If you aren't, start using them now. Adding power words is an easy way to write more effectively.

What are power words? Powerful words are words that create an image or impression in people's minds. They elicit feelings and actions. For example, the words "bravery, hurt, sacrifice and justice" create a strong impression when you read or hear them.

Power words such as "accomplished, achieved and awarded" in a resume capture an employer's eye and describe the job seeker's accomplishments.

When using power words in your web site they will catch the attention of your web visitors and prospective buyers, create visual pictures in your readers' mind and bring out emotions.

Just replacing a few ordinary words with power words can make your writing powerful and turn ordinary sentences into convincing ones. You should incorporate power words in your sales letters, web site and all marketing materials and business communications. Use strong, powerful, positive words loaded with emotions that are suited to your topic and audience and intersperse them into your writing to create killer sales letters and promotional materials.

Here are some of the most important words that have proven to attract attention, motivate prospects to buy, and increase sales. Use them in your web site's headlines and copy.

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Other top power words you should use in headlines and sales letters include "breakthrough, latest, proven, money, top (top 10 ways), act (act now), call now, call today.

Use power words and action verbs to make your sales letters powerful and compelling and add impact.

Start using power words now! Add power words to all your marketing materials. Use power words when writing headlines and content for your web site. Using them can generate additional traffic, subscriptions, leads and sales.

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