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Playing With Fonts: Using The Typography Style In Poster Printing

By: Janice Jenkins

Are you tired of the usual �Photoshop� image design of a print poster? Have you been doing poster printing designs for years now and need a new idea? Or maybe you are a novice trying break out in a group of other poster printing designers? Whichever the case, I have a nice print poster design idea for you. It is called typography. Some may be familiar with the term. It was popular a few decades back around the 70�s and 80�s. Called the International Typography style, it used special stylized fonts as the centerpieces of poster design. This has been slowly reinvented over the years with the rise of the digital age. Though a lot of people focus on the images, typography can be a nice alternative to an array of overly filtered images.

If you want to explore this kind of design style, here are a few simple tips that you can follow. With the digital era come of age it is easy to try out this style.

Download some free fonts

Since the focus is on typography, one of the best tips we can give you is to have the biggest font collection that you can have. The best way to this is to download a lot of free fonts. Websites nowadays offer free fonts for download that are creative and eye catching. Most of them are useful and surprisingly creative in a number of ways, and of course most of them find their way to posters. Always try to download a few �big fonts� and keep an eye out for character designs that may be of use as center pieces.

Use big or creative fonts as centerpieces

With your collection ready, you should have a few key font styles that you may want to use. For example, a poster that is about fire prevention can have a big font centerpiece with �FIRE!� spelled out. This can be typed in with a font style that looks like it is on fire. Also for Elegant posters, artistic script fonts with intricate curves and details can be used. With the word �Elegance� or �Luxury� spelled out in big and elegant strokes you�ll have a nice lifestyle poster fit for higher end customers. Basically the idea here is to match your centerpiece word with the font style that you are using. Of course the word must be related to the overall theme of your poster print.

Art fonts as accents

Now, besides having big centerpiece texts for the poster design, you can also type in words in a few smaller fonts to add some accents or fine details. For this part of your design, you can use more artistic fonts that are almost abstract in nature or you can use fonts that have clip arts or pictograms. You can treat the text with these fonts as �images� and use them as a major design piece.

Fields of text to add texture

Another tip in using text in special fonts is to use a big paragraph or field of text on the background of the poster design. This basically creates a whole layer of dimension and texture that makes a poster design more intricate. A lot of designers use this technique to fill out empty spaces in a design that require a little more detail. For example, in a poster for a play, a popular phrase or tag line can be printed over and over in small fonts in the background of its poster design. This keeps the open spaces of the design from seemingly becoming empty and of course it reinforces the show�s tag line as well.

Other blending options

Lastly, to add more special effects to your fonts, you may consider using the �blending options� in imaging software like �Photoshop.� These special effects gives accents like flowing edges, color strokes, shadows, textures and opacity options that can make characters and fonts look better and more interesting. Just play with the settings and you will see that it adds more life to your typographical designs.

Those are just a few simple tips. There are still a lot more, and most experts discover new and exciting techniques daily. Keep your imagination open, and do not be afraid to try new things. Hopefully these tips inspired you to try the typography style in your poster printing designs.

Article Source: http://bytepowered.org/articles

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