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9 Things To Remember While Building Your Opt-In Mailing List

By: Jeff Sargent

The other day, I was leisurely browsing the Internet and discovered approximately 379,000 pages of expert advice on list building. This statistic clearly indicates that in the present day entrepreneurs across the world have recognized the importance of an opt-in mailing list. However, in addition to knowing the imperatives of list building, it is essential to get acquainted with the dos and don'ts of the process. Here are 9 things that you should remember while building your opt-in mailing list.

1. Give people a chance to read your invaluable message and then opt-in. There are so many things that you can do to make your message visible. For instance, you can transform your information-laden message into an article and thereafter post it on various article directories. Do include a link to the subscription page. You can even create a website or blog and insert the subscription form on every page.

2. Why would anyone read your email and not hit the delete key? People are hungry for information that has the power to alleviate all the problems in their lives. Hence, strive hard to ensure that your email message is loaded with relevant information. One thing that you can do to make sure that your message is read is to put yourself in the reader's shoes while writing. This strategy would help you to write a compelling message rather than an ordinary sales pitch.

3. Your email message should have the capacity to do two things, first to convince the readers to fill out the subscription form and second, persuade them to forward the message to their peer group. If you are able to achieve both these milestones, your mailing list will build-up in no time. To make things easy, always include clear-cut forward and subscription instructions and appropriate links in every email message.

4. Make the signing up process incredibly easy. Remember to send the acknowledgment message. If your mailing list has swelled up exorbitantly, then it would be advisable to use an auto responder rather than trying to send personalized acknowledgment messages.

5. Try to retrieve demographic information. You can either add related questions in the subscription form itself or you can attach a short survey with the form. Demographic information will give you a fair idea of customer location, interests and behavior. On the basis of this information, you can adjust your promotional materials and offers. This tactic will certainly increase the response rate and thereby profits.

6. Always leave your readers wanting for more. This will keep their interest alive as well as make it easy for you to sell your products and services. Hence, don't stuff all the information in one message. Divide things, and deal with the most important thing first. Leave the rest for future communications.

7. Never flood your subscriber's mail box. Prepare a plan that would help you to stay in touch with your subscribers plus give them time to digest the piece of information you have provided.

8. Your mailing list is an asset, therefore be very possessive about it, and don't ever think of selling it. At times, it is hard to sustain, but bear in mind that your opt-in list is the most cost-effective way to get in touch with your prospective customers immediately. Hence, nurture it sincerely.

9. Last, but not the least, always keep your eyes and ears open. Readily take in new ideas, processes and techniques. Although tried and tested methods are good, but they are not fail-proof. Therefore, it's usually beneficial to try out new things.

List building is definitely an intricate process that demands dedication, patience and hard work. Nevertheless, your opt-in mailing list gives you a group of highly targeted customers, and helps you to analyze customer behavior, which is crucial for business expansion and profit enhancement. So, get going and while building your mailing list do keep in mind the above 9 rules.

Article Source: http://bytepowered.org/articles

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