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Why You Should Build an Targeted Email List

By: Lisa Wood

Snail Mail is quickly becoming obsolete. Email is cheaper, since you do not need to buy a stamp, and it is definitely faster. Emails can be sent in seconds, to any location anywhere in the world.

Emails are being used to distribute millions of newsletters, promotions, and general correspondence every day. Are you cashing in on this technology? How do you use email to market to your customers? If you don't have a good list, it's time to get one.

An opt-in list is a collection of qualified email addresses - your customers, potential customers, or interested prospects. Though it seems to be easy to find email addresses and it's tempting to buy a list from someone, there are legal and ethical guidelines you need to follow. Requiring the reader to "opt in" gives the reader control over their inbox, and ensures that you're not viewed as a spammer.

A good opt-in list should include the profile of the email address owner. Here are tips on how to create a comprehensive opt-in list for target market.

Set up a promotion or a free giveaway on your website.

Not all the best things in life are free, as they say. But a good free resource benefits your readers and increases their trust in you. Everywhere you look you can find free e-books, screen savers, images, tutorials, etc. To get your freebie, all the site owner asks for is an email address, and sometimes your name. You can do this too. Write a report and give it away for free in exchange for an email address. These email addresses help you create your list.

Write and write some more - then submit

There are plenty of websites and online magazines where readers can submit articles. Write a killer article, add a link to your website, and submit it. Some readers of your article may enjoy your work so much they would like to contact you, so be sure to leave your email address too.

Make it easy to opt-out

Any good marketer will give their reader a clear way to unsubscribe from an email list. People who like to join your opt-in list would, along the way may want to opt out of it somehow. People who are wary of joining may not join at all if they see that it would be near impossible to remove their email address from the listing. Show them that it is as easy to opt-out as it is opting in.

See what other successful marketers are doing

If you see something that's working, take notes. Use that information to create your own techniques. Find a JV partner who would be willing to share with you. If you do that, make sure that this JV offers a service that will benefit your readers. It needs to be relevant and provide value.

Bottom line: Creating a good email list entails a lot of work, but it doesn't need to cost you any money. Get creative. Offer a product or service. Remember, you are reaching to people that can be your one of your treasured customers for many years to come.

Article Source: http://bytepowered.org/articles

Lisa Wood creates websites for a living and teaches people how to improve their web presence at BestWebsiteTips.com. Get tips, tutorials, and honest product reviews at www.bestwebsitetips.com.

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